Formula E Racing (c) RENAULT SPORT

Q/A: Why Formula E Is Eyeing a New Market

In the race to engage millennials, Formula E didn’t bother to ask anyone what they wanted. So how has it managed to attract such a coveted group?

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Smart Quotes

“In its unrefined form, data is a bunch of zeros and ones that you can’t do anything with. You don’t make decisions with data; you make decisions with information.”