Entrepreneur Barbie by Mattel

Entrepreneur Barbie Doesn't Need to Wear Pink to Get the Job Done

Toymakers are taking steps to build toys that model business leaders for girls, but are they picking wardrobes and professions that perpetuate stereotypes? McCombs Associate Professor Melissa Graebner explains why Mattel missed the mark.

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Smart Quotes

‘Strategy’ is often used as a buzz word in the business world, but no one really knows exactly what it means. Something that means anything eventually ends up meaning nothing.