Bold, new business models are often copied from other industries. Research rooted in cognitive psychology explains how an executive can create the next Starbucks or Tesla Motors.
Cities from Dallas to Boston to San Francisco use public school choice methods for matching kids to campuses, but policy debates ignite over whether or not they motivate schools to improve.
Litigation over patent infringement discourages innovation and often leads to a legal arms race where only lawyers emerge victorious. That’s why IBM decided to give usage rights away.