fMRI brain scans

Mapping a Manager's Brain on Incentives

Using functional magnetic resonance imaging (fMRI), accounting Assistant Professor Brian White studies how incentives activate different regions of the brain and promote more rational decision-making. We look at what this means for managers.

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Smart Quotes

Some people are saying that our venture capitalists and entrepreneurs used to be thinking, ‘What’s the best product?’ And now they’re thinking, ‘What’s the subsidy?’