The doll maker keeps evolving while staying true to its core identity.
Strategy
Alcohol advertising campaigns don’t necessarily entice more people to drink overall, but they do help brands lure customers away from competitors.
To reap the benefits of emerging media platforms, companies should give new technologies room to grow while engaging with their online audiences.
More on: Communication, Consumer Behavior, Creativity, Marketing, Social Media, Strategy, Technology
A recent study suggests interviewers may give slight preference to applicants they meet earlier in the day
Before you give advice to a nonprofit, remember that you’re coming from a different perspective
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How business students learn to lead, manage, and execute innovation, ...
It's a simple fact: data is dirty. It is often mis-formatted, incomplete and inaccurate. The data cleansing and verification processes and algorithms...
Steps 4 and 5 in managing a project. Celebrate!
All of us manage projects – big or small, brief or time-consuming, with a large team or by ourselves. No matter the size of your project, there are some key...
Crisis management can be a complex endeavor. But there are a few lessons I have learned that have helped me handle various crisis situations
Rethinking workplace creativity, forecasting the future of crowdfunding, and revamping online shopping
Researchers identify advantages for retailers that connect with customers both in person and on the web.
The Lance Armstrong scandal demonstrates the risks of building a corporate image around a public figure.
Considerations that Target Companies and Business Owners should think about when being offered stock as part of the sale of a business.
More on: Strategy
Amazon began as a prototypical fast-growing entrepreneurial upstart that created new markets and beat up the incumbents. Although it was once regarded as a...
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