To reap the benefits of emerging media platforms, companies should give new technologies room to grow while engaging with their online audiences.
More on: Communication, Consumer Behavior, Creativity, Marketing, Social Media, Strategy, Technology
Social Media
For nearly the entire world, smartphones have arrived. One of the more exciting results of this trend is the proliferation of mobile payment systems. A new...
Your online behavior shapes impressions of your business
Help your company get found online with these tips
More on: Communication, Social Media
South by Southwest parties and events are great places to connect. Here’s a roundup of some of our best advice.
Public relations is an evolving field that is sometimes misunderstood. No matter what definition you prefer, PR professionals use a toolbox that includes “...
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McCombs sources applaud the growth of innovative crowdfunding startups, but don't expect crowdfunding to supplant venture capitalists as a source of funding...
A company's crisis response can impact public perceptions — but it may not be good for both the firm and its CEO.
In my follow-up post about LinkedIn Etiquette I explain how to connect a friend to another friend’s friend, a 3rd connection. Unless all links in the chain...
I’m no Mr. Manners, but I wouldn’t dream of sending an invitation to someone I hadn't met before. But I've noticed that approaches differ. Has this happened...
Since most apps are free or 99 cents I wonder: Is app development a viabile business or are we heading down the same path as the first e-commerce bust?
Social media can bring great minds together and give marketers daily opportunities to learn.
As companies seek to increase revenues by adding or raising fees, consumers are pushing back. What are the new rules?
Public relations firms and in-house PR departments need more than “PR 101” skills in writing press releases and pitching stories.
