As companies seek to increase revenues by adding or raising fees, consumers are pushing back. What are the new rules?
Marketing
Raj Raghunathan rates well-known Super Bowl ads to see how well they use a joke-like structure to win over viewers.
More on: Consumer Behavior, Marketing
Public relations firms and in-house PR departments need more than “PR 101” skills in writing press releases and pitching stories.
The legacy of Dr. Martin Luther King, Jr. has left us with so many words and lessons that we can apply to evolve into a transformational leader.
More on: Communication, Entrepreneurship, Ethics, History, Management, Marketing, Politics, Social Impact, Strategy
Marketing professor Wayne Hoyer explains how companies can generate business while supporting good causes.
Online chatter about a company may do more than affect reputation and drive sales.
If your customers are talking about your business, you’re in social media. Here are some ways you can succeed.
Never have the waves of business change churned as fast or as furiously as they have in the Internet economy.
More on: Consumer Behavior, Economy, Entrepreneurship, Marketing, Social Impact, Social Media, Technology
Boards tend to pick the right kind of CEO, with the right kind of background, at the right time for their organizations.
When the lines of technology and marketing intersect, you ignore them at your own risk.
More on: Consumer Behavior, Marketing
