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Marketing

The Fee Rebellion

To Fee or Not to Fee: Strategies to Avert a Fee Rebellion

by Steve Brooks | February 22, 2012

As companies seek to increase revenues by adding or raising fees, consumers are pushing back. What are the new rules?

More on: Consumer Behavior, Economy, Marketing, Social Media
Old TV with test pattern, from iStockPhoto.com

To Win Over Viewers, TV Ads Should Be Structured Like Jokes

by Jeremy Simon | January 31, 2012
Raj Raghunathan rates well-known Super Bowl ads to see how well they use a joke-like structure to win over viewers.
More on: Consumer Behavior, Marketing

Eight Character Skills That Make a Better PR Hire

by Terry Hemeyer | January 28, 2012
Public relations firms and in-house PR departments need more than “PR 101” skills in writing press releases and pitching stories.
More on: Communication, Management, Marketing, Negotiation, Social Media

Leadership By Example: 7 Lessons from Dr. Martin Luther King Jr.

by Elizabeth A. Bert | January 14, 2012
The legacy of Dr. Martin Luther King, Jr. has left us with so many words and lessons that we can apply to evolve into a transformational leader.
More on: Communication, Entrepreneurship, Ethics, History, Management, Marketing, Politics, Social Impact, Strategy
Companies can improve business by donating to charitable causes. (iStockphoto)

Helping Companies Get the Most Out of Giving

by Rob Heidrick | December 20, 2011
Marketing professor Wayne Hoyer explains how companies can generate business while supporting good causes.
More on: Marketing, Strategy
illustration of exponential power of Twitter

Say What? Research Reveals Impact of Web Talk

by Mark Henricks | October 13, 2011
Online chatter about a company may do more than affect reputation and drive sales.
More on: Communication, Consumer Behavior, Investing, Marketing, Social Media, Technology
Social Media Business Plan (iStockphoto)

Voices Carry

by Steve Brooks | October 11, 2011
If your customers are talking about your business, you’re in social media. Here are some ways you can succeed.
More on: Communication, Consumer Behavior, Creativity, Marketing, Social Media, Technology
Increasingly, the Internet is the future of business (iStockPhoto)

Business' Digital Transformation

by Steve Brooks | September 21, 2011
Never have the waves of business change churned as fast or as furiously as they have in the Internet economy.
More on: Consumer Behavior, Economy, Entrepreneurship, Marketing, Social Impact, Social Media, Technology
Many different career ladders lead to the CEO office.

Should Your Next CEO Be an Ex-CMO?

by Mark Henricks | July 26, 2011
Boards tend to pick the right kind of CEO, with the right kind of background, at the right time for their organizations.
More on: Management, Marketing, Strategy
iPhone applications-©istockphoto.com

Marketing Mobile Technology: Winners and Losers

by John Highbarger | February 24, 2011
When the lines of technology and marketing intersect, you ignore them at your own risk.
More on: Consumer Behavior, Marketing
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