The principles of self-branding are much like those of branding a business: They are simple and timeless, and, when successfully executed, they can add long...
More on: Management, Marketing
Marketing
Ad Value Equivalencies (AVEs) remain an important way to measure PR or marketing success
More on: Marketing
For nearly the entire world, smartphones have arrived. One of the more exciting results of this trend is the proliferation of mobile payment systems. A new...
Your online behavior shapes impressions of your business
Your PR professional should help you map out goals but be flexible enough to change course when needed
How business students learn to lead, manage, and execute innovation, ...
Build a better network by being more inclusive
Spouses who disagree about what to buy should start by eliminating the options that don’t appeal to both of them.
More on: Consumer Behavior, Marketing
McCombs' marketing chair takes a look at the winners and losers on advertising's biggest night.
More on: Marketing
Looking at community information can help charities better target new donors.
More on: Marketing
Researchers identify advantages for retailers that connect with customers both in person and on the web.
Creating business value is a multifaceted process that requires complex problem-solving skills. Companies must deal with two main types of problem solving:...
