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Consumer Behavior

The Why and How of Green Energy Subsidies

by Sheridan Titman | March 10, 2010

Why are we spending billions of dollars on green energy subsidies? Where does the money go?

More on: Consumer Behavior, Economy, Energy

How Do Consumers Evaluate Energy-Efficient Products?

by Sheridan Titman | January 29, 2010
An interview with Julie Irwin and Raj Raghunathan on their research suggesting consumers tend to be somewhat more skeptical about products that have more...
More on: Consumer Behavior

Cherry-Picked Brands: How Retailers Can ID Them and How They Can Respond

by David Wenger | January 26, 2010
Cherry-pickers beware. Retailers are on to you.
More on: Consumer Behavior, Marketing
paranoid man in an aluminum foil hat stares into a tv displaying static

Loss of Control Fuels Superstitions, Rituals, Conspiracy Theories

by TXE Staff | October 2, 2008
Researchers find that empowerment affects false pattern recognition
More on: Consumer Behavior
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