Behavioral economics, a new field of research at the junction of economics and experimental psychology, studies how real people make economic decisions....
Consumer Behavior
The budding entrepreneur who relies on personal information-gathering to validate his or her business idea should be careful — you may hear only what you...
Two researchers say consumers are not as eco-friendly as popular opinion indicates. Many of us are skeptical about the strength and durability of sustainable...
What does it take for a Western retailer to gain a footing in Africa? Vijay Mahajan offers himself as a guide for marketers who are waking to the rising...
New products can succeed or fail based on how consumers interpret the product form and functionality.
Engaging the community with tweets, eats, and cinematic treats.
Long-term predictions on oil prices are difficult and involve several unknown variables.
Even though purchases may not make economic sense, early adopters of technology give important feedback to R&D.
More on: Consumer Behavior, Energy
Derivative markets are side bets that only indirectly influence the actual price of a commodity.
Like it or not, research shows you base buying decisions on emotion response. Buy now. Justify later.
More on: Consumer Behavior
