New Professor of Innovation Bob Metcalfe has a vision for fostering innovation and entrepreneurship at UT.
More on: Communication, Creativity, Engineering, Entrepreneurship, Management, Marketing, Technology
Marketing
Careful groundwork and quick response can save a bad brand situation from turning into a crisis.
More on: Marketing
Demonstrating a return on investment is an ongoing challenge in the world of marketing.
More on: Marketing
Two researchers say consumers are not as eco-friendly as popular opinion indicates. Many of us are skeptical about the strength and durability of sustainable...
What does it take for a Western retailer to gain a footing in Africa? Vijay Mahajan offers himself as a guide for marketers who are waking to the rising...
New products can succeed or fail based on how consumers interpret the product form and functionality.
Engaging the community with tweets, eats, and cinematic treats.
An end-to-end digital pipeline opens a world of new opportunities for content creators and consumers
Texas filmmakers build a new business model at the intersection of film, commerce, and rock 'n' roll.
Virtual filmmakers create a brave new world online
