Innovation is more than just a corporate buzzword. It requires a genuine dedication to creative problem-solving and an ability to meet the needs of a continually evolving marketplace. In this series, University of Texas researchers and business veterans shine light on trailblazing new technologies, scientific findings and other breakthroughs that will shape the future of business.
What does AT&T know about innovation? Enough to fill a 74-page report, thanks to new research that identifies what the most revolutionary companies have in common. CMO Steve McGaw (MBA ’95) explains what this means for your business.
Our networks are full of friends, family, and people just like us, and that’s killing our creativity. Professor John Daly explains why.
Brick and mortar stores might be slow to adopt Apple Pay, but that’s not all near field communication technology is good for. McCombs experts weigh in and explain why NFC is creating new business opportunities far beyond the cash register.
Somewhere between doctors and data lies the future of medical technology. According to experts at McCombs, the industry needs to start taking cues from companies like Apple and Google to redefine America’s healthcare system, not just improve it.
Small, unpredictable changes in the market require even the most forward-thinking companies to change course — and that’s not necessarily a bad thing.