What makes a successful enterprise and separates the winners from the losers?
Gary Hoover, former entrepreneur-in-residence at the McCombs School of Business, pinpoints eight keys to building a successful enterprise that are valid in both good times and bad. Hoover based his keys on his 35+ year career experience, including three Fortune 500 companies and four of his own start-ups (Bookstop and Hoover’s Online were his).
Hoover calls himself a business junkie. He started subscribing to Fortune magazine when he was 12 years old and has a personal business library of more than 50,000 books.








