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Faculty at Work

Faculty at Work

Research doesn’t always have to be so academic. The Faculty at Work series takes a look behind the scenes and beyond the journal to tell the story of how McCombs professors develop and cultivate new ideas.


Victorian Satirical Cartoon

It’s Time to Limit Auditor Liability

When auditors fail to spot fraudulent financials, they get sued. But what if taking auditors to court is doing more harm than good?
Removing water from sinking boat

First, Remain Calm: Tips for Today’s Crisis Managers

Don't wait for a crisis to unfold before developing a plan for a fast, thorough, and strategic response.
Illustration of person with cape

Navigating Overseas Projects with More Confidence and Fewer Blunders

An expert offers three strategies for succeeding in cross-cultural work projects, because making it in a foreign job assignment takes more than good intentions.
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Explainer: What's at Stake in the Debate Over Net Neutrality?

McCombs' Prabhudev Konana, online investing and e-business professor, helps make sense of an issue that's back in the limelight.
Illustration of accountant at desk with files

The Myth of the Obsolete Accountant

There's a persistent rumor that in the not-so-distant future, technology will replace accountants. Nothing could be further from the truth.
Alibaba sign

Op-ed: Why American Companies Can't Trust Alibaba

The Chinese company is known as a haven for counterfeiters, and U.S. brands suffer the most.
Businessman with shark shadow

Op-Ed: The United Debacle Shows What Business Schools Are Missing

Instead of dragging passengers down the aisle, we should be dragging legal and ethical education into the 21st century.
Puppeteer's hand

Op-Ed: Founders Might Have Liked "Deep State"

Bureaucratic resistance to presidential control does not necessarily subvert democracy. To the contrary, it often affirms it.
Make America Great Again campaign flag

Cabinet Picks Lack Government Experience? Good.

Many in Trump’s cabinet have little or no government experience, but they bring a business skill set that will translate into income and jobs for many people.
Axis Bank withdrawals, India

India’s War on Cash Will Save its Economy

Last year, India killed off 86 percent of its currency, and chaos ensued. But what’s bad for the black market might be good for entrepreneurs.
Fingers crossed behind back

Op-Ed: U.S. Annual Financial Report Is a Must-Read

The 2016 annual financial report should be required reading for all politicians, including our new president. It's where their dreams will meet reality.
Pinocchio

Op-Ed: All Politicians Lie, But This Is a Disaster

If the leader of the free world continues to demonstrate a casual disregard for reality, fantasy rather than facts will become the norm, and seeking the actual truth will seem pointless to us all.
Budweiser Super Bowl commercial

Super Bowl Ads Wade into Politics

This year’s ads resonated with consumers because they spoke to something Americans feel strongly about: Not being told what to do.
Man in field with mobile phone

Interview: The Growing Clout of Rural Consumers

What's driving growth in rural markets? Professor Vijay Mahajan talks with Knowledge@Wharton.
Piggy Bank with Band-Aid

It’s Too Late for Dallas, but Here Are 4 Things Other Pensions Should Do

As if Dallas' first responders don't have enough to worry about, those who have pledged their lives to protect the city now find their own retirement system bleeding funds.
Man reaching for cookie jar on shelf

Dipping into Millennials’ Social Security Cookie Jar

We have entered the era where government debt accumulation is greater than the federal deficit, and politicians are writing a lot of IOUs.
Trump building with American flag

Ethics: Trump's Self-Serving Bias Is Concerning

Some say Trump’s business empire makes him uniquely qualified to run the country. It also creates unique problems that shouldn’t be underestimated.
Olympic torch illustration

What’s Wrong with the Tax Code? Tax Expenditures

Congress just voted to show the nation's appreciation to U.S. Olympic and Paralympic athletes by not taxing the prize money they receive for winning a medal. This opens the door to spending without accountability.
Man standing in front of a wall

The Fed Has Been Stymied

New banking rules to prevent another financial meltdown may sound good, but they change the way the banking system works — and foil the Fed’s efforts to restore economic growth.
A house of cards

The House of Cards: EU Edition

Italy wants to both remain in the EU and bail out its depositors. What options does it have left? Not many.
Painted number zero

The Mad Genius of the Zero-Forever Bond

What if financial institutions bought and held zero-rate perpetuity government bonds that pay neither interest nor principal? It’s debt repudiation without default.
Person holding suitcase

Bond Refugees Flee to Stock Lands

Tension is building among stock investors now that the most fundamental determinant of stock price support — an uplift in corporate earnings — has gone soft.
Uber car

Über Gross? The Rise and Reach of Unseemly Business Tactics

Our society has certain expectations for companies that go beyond a good product at a good price, but Uber is playing hardball in ways that may not embody the most effective corporate strategy.
Files

Pressing Issues Facing the Auditing Profession Today

"What's the point of having a law if it isn't enforced?" It's a question McCombs lecturer and former PwC partner Jeff Johanns is asking the SEC.
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Negative Interest Rate Neverland

If supply increases too much and there are too few takers, price falls and can even go negative. This is happening in Europe and Japan, and the U.S. is not far off.
Picture of woman's hands

How Not to Worry About What Others Think of You

A McCombs researcher provides evidenced-based strategies for overcoming the debilitating tendancy of feeling inadequate in life and work.
Child reading fairy tales

Candidates Touting Huge Spending Cuts Live in a Fairy Tale

While it may not make their list of favorite books, presidential candidates should read the 2015 Consolidated Financial Report of the U.S. Government. If they did, their campaign promises would be more honest and realistic. Professor Michael Granof explains.
Trump Tower

Does Trump Possess Superior Skill, or Is He an Underperformer?

Investors who have outperformed the market are said to have ‘skill’ or ‘talent,’ and those who do not are politely called ‘underperformers.’ Using both independent and self-reported estimates of his net worth, Donald Trump has underperformed his real estate investor peers by as much as 57 percent.
Space shuttle Challenger lifting off

Remembering Challenger’s Lessons

On January 28, 1986, Challenger exploded 73 seconds after liftoff, killing all on board. In 2003, Columbia disintegrated in the skies over Texas upon re-entry. Now new findings about organizational behavior explain why preventable tragedies reoccur.
Image of Earth and financial charts

A Grand, Simultaneous Financial Bust: Asian Contagion II

Commodity prices, currencies, stocks, and capital goods are in a grand, coordinated bust. Can the U.S. economy continue to grow?
Art vs. Science

The Fed: Tell Spellman It's an Art, Not a Science

Economies mutate, and when they do, data becomes imprecise. The problem for the Fed is that they’re trained scientists — but they need to be artists.
Black Friday shopping lines

Consumer Segmentation Is Future of Black Friday

A growing distance between consumer segments means that if a company is catering to a clientele motivated by price, then Black Friday will probably continue successfully. Otherwise, extremely low prices cannot offset inconvenience to the consumer.
Person wrapped in red tape

The U.S. Growth Machine is Red-Taped to Death

We can chastise the Federal Reserve for not moving off of a zero interest rate, but it has no other way to influence the economic growth machine.
Stacks of financial documents

The New Materiality Debate: What Difference Does It Make?

In the accounting and auditing world, everyone is talking about materiality. So what’s new, and why should investors care?
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Matching Language and Motivation

People need motivation to engage with brands, but marketers first need to understand how the brain’s motivational system works. UT psychology professor Art Markman explains.
Muddy VW logo

Bad Examples Overflowing in the Corporate World

As a business professor, I’m always looking for teachable moments in which a very relevant, very vivid event can make an impression upon my students and point them in the right direction. But today I say: Enough already. No more teachable moments, please.
Illustration of cat and dog

The Cats and Dogs of the Equity Markets

There’s a built-in contradiction when it comes to achieving full employment and simultaneously providing stock market returns. Lew Spellman explains.
Artwork of Manna from Heaven

Manna From Heaven and Government Debt

Baby Boomer entitlements are upon us, but without a radical shift in fiscal policy, the U.S. is headed for default. Professor Lew Spellman explains.
Happy Face and Sad Face

Your Employees’ Emotions Are Clues to What Motivates Them

When people feel that their workplace is supportive of their whole life, they are often more engaged with the organization.
Sky diver

The Point of No Return for Government Debt

McCombs finance professor Lew Spellman explains the catastrophic cycle of debt, higher tax rates, and increased spending that is hampering economic growth in the U.S. and beyond.
oil derricks at sunset

Oil Boombustology

The sentiment of central bankers, politicians, and the market seems to be “please let there be a boom” — and we’ll dodge the bust, but the latest oil boom-bust cycle has a greater impact than is commonly understood.
Child playing with Barbie doll

Entrepreneur Barbie Doesn't Need to Wear Pink to Get the Job Done

Toymakers are taking steps to build toys that model business leaders for girls, but are they picking wardrobes and professions that perpetuate stereotypes? McCombs Associate Professor Melissa Graebner explains why Mattel missed the mark.
Microsoft CEO

The Fairy Tale Called Workplace Meritocracy

Microsoft CEO Satya Nadella made headlines by saying it’s good karma when women don’t ask for raises and that they should trust the system to reward them at the right time. McCombs Assistant Professor Emily Amanatullah says he got it wrong. Read why.
Stampede supercomputer

What Can You Do With the 7th-Fastest Computer in the World?

Meet Stampede, a supercomputer that’s helping researchers detect deadly headaches, reduce wait times at doctors’ offices, understand investor behavior, and anticipate shoppers’ needs at the grocery store.
UT Energy Poll director Sheril Kirshenbaum

UT Researcher Puts Energy Efficiency in the Spotlight

Recent surveys reveal a lack of understanding about energy issues among the American public, says Sheril Kirshenbaum, director of the UT Energy Poll.
Masters Tournament logo

Masterstrokes: Statistics Research in the Golf World

McCombs School of Business researcher Doug Fearing helped develop a new way to evaluate pro golfer performance.
McCombs Professor Andrew Whinston

Longhorn Network Salutes Whinston’s Spam Crusade

McCombs Professor Andrew Whinston has helped identify more than 20,000 companies that are broadcasting spam emails into inboxes around the globe.
graph curve on chalkboard

McCombs Researcher Finds Meaning in a Vast Sea of Data

Assistant Professor James Scott explores new ways to identify patterns and forecast outcomes in complex sets of variables.

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