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Rob Heidrick

Rob Heidrick
Writer
McCombs School of Business

Born and raised in Austin, writer Rob Heidrick has spent several years as a contributor and editor at local magazines and community newspapers. He earned an English degree from Davidson College in 2006 and a Master’s in Journalism from the Medill School of Journalism at Northwestern University in 2008. Before joining the Texas Enterprise staff in November 2010, he was a senior editor at Community Impact Newspaper, overseeing three publications in Williamson County. Rob is a trivia buff and live music fan, and he owns two chinchillas named Colt and Cody.

Posts by Rob Heidrick

When ‘Eco-Friendly’ Doesn’t Cut It

A closer look at the complex relationships between businesses, consumers and the environment

How a CEO’s Social Life Affects Company Performance

When executives are more socially involved, their companies are more profitable.

Renewable Energy Sparks Industry Debate

New technologies and clean fuels offer hope for renewable projects that have struggled to find investors.

McCombs Professors Weigh in on the 2013 State of the Union Address

Obama: Supply-side policies that strengthen the U.S. labor force and economic output are vital to recovery.

Buy, Buy Love: For a Happier Shopping Experience, Couples Should Narrow Down Their Options

Spouses who disagree about what to buy should start by eliminating the options that don’t appeal to both of them.

Nothing Ventured, Nothing Gamed: Gabe Newell on the Business of Video Games

Valve Corp. founder Gabe Newell built a video game company by challenging the corporate status quo.

2013 Super Bowl Commercials: The Plot Thickens

Dancing animals and talking babies aside, the best TV commercials engage viewers through storytelling.

New Business on Texas’ Legislative Agenda

State legislators are evaluating corporate tax breaks, incentives for business growth, and new healthcare policies.

Martin Luther King’s Legacy of Leadership

The story of Martin Luther King, Jr. is a model of effective leadership, including in the world of business.

Collateral Brand Damage: Lessons from Lance

The Lance Armstrong scandal demonstrates the risks of building a corporate image around a public figure.

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