Julie Irwin joined the faculty in 1999. Her previous faculty appointments were at the Stern School of Business at New York University and the Wharton School of the University of Pennsylvania (visiting appointment). She received her Ph.D. in cognitive psychology from the University of Colorado and post-doctoral training in the Quantitative Psychology division of the Psychology Department at the University of Illinois.
Professor Irwin has served as an ad-hoc reviewer for a number of economics, psychology, and marketing journals, recently served as guest editor for an issue of Journal of Consumer Psychology, and in 1999 was appointed to serve on the editorial board of Organizational Behavior and Human Decision Processes. In 1995 she was awarded a three-year National Science Foundation grant to study group decision processes. Her primary research interest is in consumer decision making, especially about issues invoking emotion, ethics, and/or risk. She also has an ongoing research interest in methodology and scaling.
Posts by Julie Irwin
Posts about Julie Irwin
These days it’s no longer enough for a company to simply tout itself as “environmentally conscious.” It also must consider a number of other factors, including changes in public opinion, a more informed customer base, advancements in green technologies and a slow but steady transition to renewable fuel sources. In honor of Earth Day, Texas Enterprise takes a closer look at the complex relationships between businesses, consumers and the environment.
Sustainability Label Creates Consumer Bias