David Wenger

David Wenger
Director of Communications
McCombs School of Business

David Wenger is the director of communications at the McCombs School of Business. He writes primarily on topics of innovation, competition and human behavior in the world of business, but will willingly wander into any topic that relates to expertise found at the school.

A graduate of the MBA program at The University of Texas at Austin, Wenger loves the fact that he can now converse with the distinguished faculty members at the school without worrying about a grade.

Posts by David Wenger

Breaking Gridlock and Solving Problems: Lessons from the Global Warming Debate

Minor victories can be the key to overcoming gridlock.

Reputation Alert – Does Your Brand Kill Polar Bears?

Consumers are becoming more aware of the environmental costs of products they buy. Marketers, take note.

Why Social Media Relationships Matter in B2B

Social media can bring great minds together and give marketers daily opportunities to learn.

Paterno's Inferno: Five Attitudes That Can Drag Your Reputation to Hell

Drawing on lessons from the Penn State scandal, experts warn of five attitudes that can destroy a reputation.

Chief Marketing Obstacles: The Treacherous Trail to CMO Success

Why do CMOs suffer an average tenure of only two years? Vijay Mahajan identifies four critical factors that determine chief marketing officer power or demise.

Smart Use of Data Drives Dollars

Uncovering the hidden strength of business intelligence as a driver of innovation and growth.

U.S. CEOs More Likely to be Fired When the Going Gets Tough

U.S. CEOs generally have more visibility, power and higher compensation than those in other parts of the world, such as Japan. But on the flip side, they are 86 percent more likely to be fired when their companies struggle.

Three Ways to Make Your Brand Disaster-Proof

Careful groundwork and quick response can save a bad brand situation from turning into a crisis.

Who Me, an Inside Trader? Four Ways to be Guilty of Illegal Stock Trading

Be careful, it is easier to run afoul of insider trading laws than you may think. Business law professor Robert Prentice alerts us to four definitions of insider trading, from company insiders to tippees. Pay attention — no one looks good in an orange prison jumpsuit!

Proving Marketing ROI in Ways the CFO Will Understand

Demonstrating a return on investment is an ongoing challenge in the world of marketing.
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Posts about David Wenger

Energy Beyond the Kilowatt-Hour
Wednesday, June 1, 2011
1 comments

Conservation is more complex than simply pulling the plug on energy-draining electronics. A system of networked technologies collectively known as the smart grid could change the ways Americans use and deliver electricity. But first, consumers and energy providers must prepare for the changes that will accompany the transition to a new infrastructure.