Just because something is legal doesn’t mean it’s the right thing to do. But many people use that reasoning to justify their ethical lapses.
When tailoring your brand message, keep in mind that there are subgroups within the millennial demographic that stand apart from the mainstream.
Young consumers love low prices, but they also prefer brands that offer superior service and personality.
Consumers are becoming more aware of the environmental costs of products they buy. Marketers, take note.