Alcohol advertising campaigns don’t necessarily entice more people to drink overall, but they do help brands lure customers away from competitors.
Innovation
Consumers Help Improve Power Grid Reliability
By encouraging customers to cut back on energy use, grid operators can reduce peak electricity consumption by up to 15 percent.
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With patient demand quickly rising, the greatest need for innovation in the U.S. healthcare system is on the organizational level.
A movement is underway called the quantified self. But what are we quantifying and why? And what does this have to do with healthcare?
More on: Health Care, Technology
To reap the benefits of emerging media platforms, companies should give new technologies room to grow while engaging with their online audiences.
More on: Communication, Consumer Behavior, Creativity, Marketing, Social Media, Strategy, Technology
A closer look at the complex relationships between businesses, consumers and the environment
Ad Value Equivalencies (AVEs) remain an important way to measure PR or marketing success
More on: Marketing
For nearly the entire world, smartphones have arrived. One of the more exciting results of this trend is the proliferation of mobile payment systems. A new...
Your online behavior shapes impressions of your business
What I learned about health tech from an 82-year-old.
Despite recent setbacks, researchers see a bright future for the lithium-ion battery.
Many growing companies eventually end up partnering with competitors for a specific need. Very few try to avoid this conflict the way Apple seems to be. The...
More on: Entrepreneurship, Technology
Help your company get found online with these tips
More on: Communication, Social Media
How business students learn to lead, manage, and execute innovation, ...
Imagine that you work in the purchasing department at a large multinational company. You receive thousands of invoices in all kinds of formats — electronic...
As new ways to get work done expand, new occupations emerge to manage them
