When you can’t find a solution, try describing your creative problem a different way.
Innovation
Adobe Takes to the Cloud
The software giant shows its commitment to the collaborative, digital market space.
Read the full story »
Social media advertising becomes more attractive as TV viewing drops.
How a company sets prices can tell you a lot about its vision and culture.
More on: Marketing
New research suggests that certain foods are more tempting when they come in clear packaging, while others are more popular when presented in paper bags.
More on: Consumer Behavior
The doll maker keeps evolving while staying true to its core identity.
Alcohol advertising campaigns don’t necessarily entice more people to drink overall, but they do help brands lure customers away from competitors.
By encouraging customers to cut back on energy use, grid operators can reduce peak electricity consumption by up to 15 percent.
With patient demand quickly rising, the greatest need for innovation in the U.S. healthcare system is on the organizational level.
A movement is underway called the quantified self. But what are we quantifying and why? And what does this have to do with healthcare?
More on: Health Care, Technology
To reap the benefits of emerging media platforms, companies should give new technologies room to grow while engaging with their online audiences.
More on: Communication, Consumer Behavior, Creativity, Marketing, Social Media, Strategy, Technology
A closer look at the complex relationships between businesses, consumers and the environment
Ad Value Equivalencies (AVEs) remain an important way to measure PR or marketing success
More on: Marketing
For nearly the entire world, smartphones have arrived. One of the more exciting results of this trend is the proliferation of mobile payment systems. A new...
Your online behavior shapes impressions of your business
What I learned about health tech from an 82-year-old.
