"Well ... if the chutes don't open, John, what's the point?" --Gary Senise in Apollo 13
E-Analysis strives to be a blog that is different from the rest. Whereas many of the blogs here offer global perspectives on business, leadership, the economy or corporate management, E-Analysis will be thoroughly ... pragmatic. Simply put, this blog will help you improve your top line by analyzing your business' "Internet Intelligence". Specifically, E-Analysis will show you how to assess your business website's ability to generate leads, prospects and, most of all, revenue. Topics will include
- Internet public relations
- Web content management
- User experience (UX)
- Search engine optimization (SEO)
- Web analytics
- Conversion rate optimization (CRO)
Our goal is to help you unlock the enormous, intrinsic power of the Internet for effective marketing. Questions we will seek to answer include
- How do I do SEO properly?
- Why doesn't my website generate sales?
- How do I fix website design and usability problems?
- How do I use and interpret Google Analytics data?
- Which barriers to conversion do my web visitors face?
- How do I formulate an affordable public relations campaign?
- What do I need to know about Pay Per Click advertising (PPC) and other types of online advertising?
In short, this blog's for you, the reader. We're not here to just pontificate endlessly on topics, just to hear ourselves talk. No grandiloquent macroeconomic theories here; there are already tons of blogs out there that already do that, anyway. No, we want E-Analysis to benefit you. To that end, we encourage your comments, and we will feature your comments in successive blog posts. Additionally, we want to assess your website, your business, your online marketing issues, so that we can help you achieve your objectives.
So, help us get started! Perhaps you would like us to review your business website and offer friendly suggestions on how you can improve it. Or, maybe you need some help improving a Google AdWords campaign. Or, perhaps you want insight into your web analytics or online e-commerce store. Whatever you need, so long as it pertains to "E-Analysis", we're here to help. If you would like us to review your business website or answer a question pertaining to your website in one of our blog posts, just shoot me an email at firstname.lastname@example.org
Hoping you benefit from your E-Analysis
About Eric Bryant
Eric Bryant has a degree in Philosophy from The University of Texas at Austin. He has worked as a correspondent, staff reporter and managing editor for several NJ weekly newspapers, including the West Orange Chronicle, Orange Transcript, East Orange Record and the Gazette Leader. His firm has been featured in the New York Times, and his journalism has been published in The Positive Community Magazine, CIO Update, Business.Gov (SBDA) and others. He served as PR consultant for a mayoral administration in Essex County, NJ and is the director of Gnosis Arts Media Group, an Internet PR and online marketing firm in the Greater NYC area. Clients have included Lexis Nexis, Stevens Institute of Technology and a KaBOOM!.