Sustainable Cinema with Nicholas Jayanty



  • Indie filmmakers need more business sense
  • Hollywood does not provide a structure to support first-time and second-time filmmakers
  • Sustainable Cinema Initiative spreads risk across a slate of films

Nicholas Jayanty of Reversal Films shares insights on threading the needle of art and commerce in the production of the rock documentary "Echotone," and the establishment of the Sustainable Cinema Initiative.

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About the Author

Kristen Maxwell

Digital Media Producer, McCombs School of Business

I tell stories with moving pictures and sound. Everything else is just details.