If You're So Smart, Why Aren't You Happy? Texas Enterprise Speaker Series on Nov. 1


When Thursday, November 1, 2012     
11:30 a.m.-1 p.m.

AT&T Executive Education & Conference Center 
Room 102
1900 University Ave.
Austin, TX 78705

Cost $20. Includes box lunch. Reservations are limited. Walk-ups are welcome on a space available basis. A limited number of lunches may be available for purchase.

It seems that everyone (and their mother) wants to lead a happy, fulfilling life.  However, judging from the skyrocketing sales of books on happiness—it seems that hardly anyone is as happy as they want to be.

In his presentation, Assoc. Professor Raj Raghunathan discusses one of the most common reasons why people are not as happy as they could be: The Fundamental Happiness Paradox.

The paradox refers to the finding that, although people think that happiness is one of their most important goals, they often make decisions that sacrifices this goal. Professor Raghunathan’s research and findings indicate that there are several inter-related reasons for this paradox, including the following:

When it comes right down to it, people don’t have a concrete definition of happiness and, therefore, they do not know exactly what they are pursuing when they say that they are pursuing happiness.

People harbor several negative misconceptions about happiness, and this erodes into their motivation to pursue happiness.

Finally, people are derailed from their goal of happiness maximization by unconsciously-learned habits, values, beliefs and goals.

What You Will Learn
If you attend this presentation, you will learn tips to avoid falling prey to the fundamental happiness paradox. 
You will also learn about what research findings have to say about the link between happiness and productivity, leading you to not only greater satisfaction with your personal life, but also greater success in your professional life.


Raj Raghunathan is an asociate professor of marketing at the McCombs School of Business, the University of Texas at Austin. He earned his PhD from the Stern School of Business at New York University. Raj’s research juxtaposes theories from psychology, behavioral sciences, decision theory and marketing to document and explain interrelationships between affect and consumption behavior.  See Raj's contributor profile on Texas Enteprise for more articles.  

Raj’s work has been published in top marketing and psychology journals such as, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Organizational Behavior and Human Decision Processes, Motivation and Emotion, and the Journal of Personality and Social Psychology. His work has also been cited in the popular press, such as The New York Times, the Austin American Statesman, and Self magazine. 

Raj was recognized as a Marketing Science Young Scholar in 2005 for his contributions to the field of Marketing, and was recently awarded the prestigious NSF Career Award


About The Author

Gayle Hight

Special Projects Marketing Manager, aka Texas Enterprise's "The Connector", McCombs School of Business

With a BS and MBA degrees from UT Austin, and on McCombs' staff for the past 18 years, Gayle knows UT. She is staff writer and special events...

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