Research Offers Insights on How to Click with Online Shoppers


What makes you eager to buy a product online? Positive Amazon reviews? A glowing recommendation from a friend? A stylish photo on Pinterest? Research by McCombs Information Management Professor Prabhudev Konana and case studies by social commerce firm Bazaarvoice (founded by Brett Hurt, BBA ’94) analyze online shoppers’ behavior to help e-retailers connect with potential customers.

See highlights of their findings in this graphic from the spring 2013 issue of OPEN, the McCombs School of Business magazine. (Click to enlarge to full size.)

Illustration by Chris Philpot

Online shopping infographic


Faculty in this Article

Prabhudev C. Konana

Professor, IROM

Prabhudev Konana is the Chairman of the Department of Information, Risk, and Operations Management and is a University Distinguished Teaching...

Prabhudev C. Konana teaches in the Texas Executive Education program, featuring open enrollment, custom and certificate classes for executives and organization teams.

About The Author

Rob Heidrick

Writer, McCombs School of Business

Born and raised in Austin, writer Rob Heidrick has spent several years as a contributor and editor at local magazines and community newspapers. He...

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