Can Music Survive the Music Business?

 

Takeaway

  • How digital technological advancements affect both music and profits. 
  • How to identify young people who seem to have all the talent and determination to pursue music as a prudent career choice.
  • How to determine which educational construct will support a music student’s breadth of talent.  
  • How to support performing musicians and recording artists individually and systemically, regardless of celebrity.  
  • How music affects the world’s cultural expansion and developmental losses. 
"Long before Spotify, the downward trend had begun. The business of music has been failing ever since some prehistoric herdsman improvised a song to his favorite yak. Unfortunately, he did this without the protection of representation or intellectual property law."
Composer and Producer Gary Powell.

Gary Powell in his recording studio.

 

Join us for lunch on September 5 with composer extraordinaire, Gary Powell. His credits for Walt Disney Records include storybook and song albums for The Little Mermaid, Aladdin, Beauty and the Beast, The Lion King, Pocahontas, A Bug's Life, Toy Story I & II, Dinosaur and Pirates of the Caribbean. Recently hired by the Butler School of Music to teach music students the business of music, Gary will share his perspective on the music business. 

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When: Thursday, September 5, 2013 | 11:30 a.m. to 1:00 p.m

Where: AT&T Executive Education and Conference Center, Room 203

Cost: $20 per person. Includes box lunch.

Parking: Garage parking is available at the AT&T Conference Center and surrounding public parking lots.

REGISTER  Seating is limited. Walk-ups accepted on space available basis. 

Burdened with the unwieldy underpinnings of avarice and corruption, the makers of music have always suffered. From the court of King Frederick II of Prussia to present-day corporate strategies, the music, this natural vessel for humanity’s understanding of itself, has also suffered. Why?  

We now curry favor by offering the promise of celebrity in trade for legal control and ownership of intellectual property. The musicians are left fallow, land plowed but not planted, and their property is therefore barely intellectual.

The story of this business model now has an upside: the liberation of talent, aspiration, and hope.

From a very personal perspective, Gary Powell will try to illuminate these issues, not just for his audience, but for himself as well:

  • How can artists find the balance of income vs. artistic freedom?
  • What business and artistic strategies can contribute to musicians developing and adopting informed decisions in creating a sustainable lifestyle?
  • Despite the egregious nature of this profession, why does it endure? 

Co-Sponsors: Austin Music People, AT&T Executive Education and Conference Center

For questions contact Gayle Hight or 512-475-6423

REGISTER

gary.powell.com

Video: In the Studio with Gary Powell   http://vimeo.com/64044610

About The Author

Gayle Hight

Special Projects Marketing Manager, aka Texas Enterprise's "The Connector", McCombs School of Business

With a BS and MBA degrees from UT Austin, and on McCombs' staff for the past 18 years, Gayle knows UT. She is staff writer and special events...

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