Art Markman: For New Ideas, Think Differently



  • Analogy is a powerful way to come up with new ideas.

Art Markman, a professor in the University of Texas at Austin Psychology Department, explains how analogy works powerfully in idea generation. He explains that analogy works by connecting your expertise in one area of knowledge to your expertise in an entirely different area, and in so doing come up with a new idea. Says Markman, the key to analogies is to be able to look at a probem in an abstract way, in order to make high-level connections more quickly.

Markman also writes the blog Ulterior Motives for Psychology Today online, and is the author of Smart Thinking: Three Essential Keys to Solve Problems, Innovate, and Get Things Done.

This video was produced by and first appeared on the website of The University of Texas at Austin's College of Liberal Arts.

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Mentioned in this Article

Art Markman

Annabel Irion Worsham Centennial Professor of Psychology and Marketing University of Texas at Austin

After getting a B.S. in Cognitive Science from Brown University in 1988, Professor Art Markman went on to graduate school in the Psychology...

Art Markman teaches in the Texas Executive Education program, featuring open enrollment, custom and certificate classes for executives and organization teams.

About the Author

Renee Hopkins

Writer and Innochat Co-Founder, Innochat

Renee Hopkins was founding editor of Texas Enterprise. She writes extensively about innovation and...