Raj Raghunathan earned his Ph.D. from the Stern School of Business at New York University. His work juxtaposes theories from psychology, behavioral sciences, decision theory and marketing to document and explain interrelationships between affect and consumption behavior. Raj’s work has been published in top marketing and psychology journals, such as Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Marketing, Organizational Behavior and Human Decision Processes, Motivation and Emotion, and the Journal of Personality and Social Psychology. His work has also been cited in the popular press, such as The New York Times, the Austin American Statesman, and Self magazine. He was recognized as a Marketing Science Young Scholar in 2005 for his contributions to the field of Marketing, and was recently awarded the prestigious NSF Career Award.
Posts by Raj Raghunathan
Posts about Raj Raghunathan
These days it’s no longer enough for a company to simply tout itself as “environmentally conscious.” It also must consider a number of other factors, including changes in public opinion, a more informed customer base, advancements in green technologies and a slow but steady transition to renewable fuel sources. In honor of Earth Day, Texas Enterprise takes a closer look at the complex relationships between businesses, consumers and the environment.
Innovation is a complex and multilayered process that touches all areas of a business, so tools and techniques for innovation processes and management must be taught across the business school. 'You can’t just set up a business plan and pray,' says McCombs associate professor Ed Anderson.
If it seems like Super Bowl commercial buzz is starting up a little early this year, that’s because it is. Spots by Coca-Cola, Volkswagen, Audi, Hyundai, and Taco Bell are already drawing a substantial audience on YouTube, racking up millions of views in just a few days. But the overall success of an ad depends on more than just the size of its audience. Research suggests that to win over viewers, a TV commercial should be set up like a joke.
Most people consider happiness to be an important goal, yet many express a stronger desire for material possessions, power, and importance. Associate Professor of Marketing Raj Raghunathan researches the reasoning behind people’s tendency to chase the means to happiness rather than happiness itself.
Professor Raj Raghunathan takes a look some great — and awful — advertisements to see how they employ the "rep-break" plot structure that helps ads win over TV audiences. Ad plots that employ a series of repetitions followed by a surprising "break" tend to be more successful with audiences.